ELITE PUBLISHING FARCES IN PRIVATE EYE MAGAZINE
ELITE PUBLISHING/OSKAR KEYSELL ELITE FARCES DAVID CRACKNELL, former political editor of the Sunday Times, recently set up up his own PR consultancy, Big Tent Communications, which offers clients "innovative, bespoke solutions to their communications needs". And what could be more innovative or bespoke than the sudden rush of online press releases from Big Tent on behalf of a contract publisher named Oskar Keysell? "Oskar Keysell/Elite Publishing announce 2009 British and Irish Lions Rugby Tour Magazine," it trumpted on 28 March. Two days later, came another thrillling bulletin: "Oskar Keysell/Elite Publishing announce BUPA Teddies Nurseries Parents Magazine." Not very newsworthy, given that Elite has been publishing the magazine for a couple of years, but it does achieve one purpose. Anyone thinking of doing buisness with Keysell (pictured) will now find these PR puffs at the top of the list if they do an online search, and may miss a little item that ha...